On the information superhighway, there is no billboard larger than that first page of Google Search results. Get your site to show up at the top, and you're guaranteed to get clicks from roughly a quarter of the people looking for your product. Show up on the second or third page, and you're getting a tiny fraction of those numbers.
The good news is this kind of advertising can be absolutely free—if you master the frequently shifting rules of Search Engine Optimization. It takes more than just a couple of keywords in your site description to make Google's algorithms take notice, but there is a path to that crucial first page for everyone. The SEO Blueprint for Ranking on Google Bundle features a series of courses covering everything about this essential aspect of online marketing—and a lot more.
Start this e-learning package by studying exactly what Google looks for and how important it is to find a niche. For small businesses, this is really the first step, and you'll learn how to use free software like the Google Keyword Planner to research different combinations and find out what search terms you want to target. Once you've identified your ideal audience, the bundle teaches you how to build up the back end of your site, optimizing title tag, meta description, and other key areas. From there, you can sit back and track your rankings, tweaking your keywords as needed.
The bundle doesn't just cover Google, though. The principles you learn here can apply to Bing and other search engines; you can also learn how to get your business properly listed on popular review sites like Yelp. There is even a complete primer on promoting your content on YouTube, even if you're not a video production expert. All told, this SEO Blueprint bundle gives you more than 20 hours of training spread across eight distinct courses.
PCMag readers can get lifetime access to them all through the SEO Blueprint for Ranking on Google Bundle, on sale now for $29.99—94 percent off the retail price.
Further Reading
"search" - Google News
August 31, 2020 at 03:56PM
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Boost Google Search Rankings With This $30 SEO Boot Camp - PCMag.com
"search" - Google News
https://ift.tt/2QWB6Sh
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