Rise to the Top of Google Search With This Discounted SEO Boot Camp - PCMag.com

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"If you're not first, you're last." We normally wouldn't rely on the wisdom of Ricky Bobby from Talladega Nights (or any Will Ferrell character, for that matter), but when it comes to internet search rankings, he's got a point. If your website doesn't come up on the first page of Google search results, you're getting only 6 percent or less of total traffic.

Even if you manage to break into that elite list of first-page results, you need to be one of the top five or you can kiss more than 67 percent of your potential clicks goodbye. So how do you get that kind of coveted ranking? By search engine optimization, of course. For the uninitiated, that means loading up your website with the right keywords and other flags that will catch the eye of Google's ever-picky algorithms.

Obviously, there's more to it than that—and you can learn comprehensive SEO strategies for businesses or brands of any size with StackSkills' Complete SEO Course. The online boot camp in the art and science behind this crucial aspect of your online presence is suitable for just about any level of marketing experience. After a brief overview, you'll get hands-on training that shows you how and where to properly set up the keywords for a new website—on the page and off. You'll then learn how to track those keywords with effective (and free) analytic tools that let you narrow down the niche you want your site to lock-in.

But this bundle is about more than just tending to one site: You'll get valuable training in how to spread links around in just the right directories, allowing your customer base to find you in a variety of ways and increasing your brand's overall profile. The course also helps you understand how Panda, Penguin, and other Google search algorithms work, and how to adjust to fit them. You'll even learn techniques that work with Bing searches.

Want to boost your brand? PCMag readers can get lifetime access to the Complete SEO Course for $19—more than 85 percent off the original MSRP.